Socks Size Guide
Our sizing is based around average, reasonably fit people. It should match the size you'd choose on the high street, not a cycling racing brand. Brands tend to have wildly varying size policies. Ours is "real".
Socks are very stretchy, so there's some wiggle room here.
Merino socks will seem to shrink when washed. Don't worry, they haven't. Just stretch back or iron.