FROOME FOR IMPROVEMENT

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All those months of hard training & leg shaving has paid off for our Head of Design James Greig. Last week he along with the #Froomeforimprovement team completed their 1000km ride to the Alps of the 100th Tour de France… Continue reading FROOME FOR IMPROVEMENT

TOUR DE FRANCE 2012 PREDICTION PROPHECY

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Le Tour de France. Behemoth of cycling. Greatest spectator sport in the world. Source of drama, horror and helicopter shots of horses running alongside sunflower fields.
Here are THE Tour de France predictions, which will all come true, definitely. Lets call them A Prophecy. Continue reading TOUR DE FRANCE 2012 PREDICTION PROPHECY

STEPHEN ROCHE CHANGED MY LIFE

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I’d always enjoyed cycling. Most kids do. The freedom and speed, messing about with mates, getting away from The Olds.

But there was a moment in my life when the chemistry changed forever. When the route of my life was lit up in a sea of ‘likes’ and ‘enjoys’ into one of love, passion and determination. Continue reading STEPHEN ROCHE CHANGED MY LIFE