We hope that you’ve all had a wonderful Christmas, with much merriment, eating, and hopefully some riding too. 2016 has been an busy year at Vulpine, and before we head into an incredibly exciting 2017, we wanted to take a look back over the last year and share some of our favourite memories, and stunning imagery with you. Enjoy – and have a brilliant 2017!
Spring Summer 2017 launch shoot: Sometimes cycling can take itself a bit too seriously – but Vulpine has always been about the enjoyment of cycling. We’ve always said, whatever you ride, however fast, you’re welcome. Just enjoy. This is what we wanted to show on this shoot, creating a playful set to showcase the latest collection, and having a real laugh demonstrating it!
April 2016: Palmares limited edition jersey & cap launch, celebrating Sir Chris Hoy’s incredible achievements on the track. We headed up to the Sir Chris Hoy Velodrome in Glasgow to shoot with Chris, who wore his original competition helmet and visor, and rode his own custom steel track machine, built as a one off by Scottish frame builder Shand.
August 2016: Autumn/Winter 2016 Collection Launch. This season we split our launch into four staggered stages. With each stage we launched a new outfit designed for the changing conditions, as we transition from late summer to deepest, darkest winter. First up was the Indian Summer collection, shot in our hometown of London. From pretty pastels in Notting Hill, to geometrics of Smithfields market, we found some amazing corners of our city, and produced some of our favourite ever images.
August 2016: As one of our hero products from this season, we launched the Nightfall Jacket in style, shooting late into the night along the Southbank, and then gathering friends and colleagues for a ride across the city together.
September 2016: HOY Vulpine Autumn/Winter Collection Launch. Combating the tricky problem of shooting winter gear in mid summer, we headed for the highest paved road in France, the Col de la Bonette, spending 3 days riding the mountain, shooting the range in absolutely stunning scenery. The moment that these clouds rolled in from the valley (above) was a real highlight – just incredible.
October 2016: Luxury Winter Collection Launch. To demonstrate our most beautiful garments from this collection, we headed for Kensington & Chelsea to shoot them in style.
Nov 2016: Road testing the Luxury Winter collection, we took ourselves out for a luxury day in London, riding through the Royal Parks, and treating ourselves to a fabulous lunch, cocktails and shopping. Exploring London’s most high class destinations, and all in cycling kit?! Brilliant.
December 2016: For our final shoot of the year, we wanted to demonstrate how Vulpine clothing allows you to wear the same outfit, for cycling, working, socialising, and everything in between.