CYCLIST FAMILY – MAKING THE HUMAN COST REAL

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Cyclists aren’t an inconvenience. They have loved ones who’ll miss them when they’re gone.

Help us create a campaign to highlight the human cost of impatient and dangerous driving. We need your #CyclistFamily

Paulo would be missed by Olivia and Liz

Cyclists have loved ones who’d miss them if they died.

Help us create a campaign to highlight the human cost of impatient and dangerous driving. We need your #CyclistFamily images.

I’ve been thinking for a long time about what the simplest, most effective way to improve (not completely change, we can’t do that) the conditions and attitudes towards cyclists. Something that is effective NOW. I don’t have the resources to change infrastructure. But Vulpine has multi-media skills and great contacts in the media. I was wondering how to use them.

Then Jools had to endure a horrible morning earlier this week, just as London Cycling were organising a protest asking for Space For Cycling, after yet another cyclist death, Alan Neve.

As she headed to work she turned a corner to find a woman next to an HGV with a bike under it’s wheels. She was injured and in shock, but thankfully she did not have life threatening injuries. Not surprisingly Jools was very upset, from looking after the victim for sometime at the roadside. We have no idea who was to blame. But it comes at a time when there have been a number of road deaths and the roads, in the heat, feel ever more crammed with impatient drivers and worried cyclists. This is an International problem, as more cyclists take to the road and cities change, but mindsets don’t.

An extra bit of impatience or a decision to overtake or turn, made too fast, could create a mourning family. Cyclists are the most fragile and vulnerable road users. I hope we can make that more real. It won’t be made for cyclists. It’ll be made for the wider public.

A highly emotive piece that will highlight the human stories behind the cyclist that drivers pass to near to, or overtake then take left, shout at or ignore. If it can change the cycling environment 1/1000th of a percent, that’s a few happier, safer cyclists.

I fundamentally believe that cycling is an extremely healthy, wonderful and safe sport or pastime, but any risk of death or injury by a vehicle is an unnecessary one. Cyclists don’t bounce. We break, or worse. We want people to think.

HOW TO GET INVOLVED
Please send a highish resolution photo of your family to us at info@vulpine.cc with the names or description of who/what is in the image.


Your images will only be used to highlight the problems above. We won’t brand any completed work with our logo etc, that would be crass. It’s not a Vulpine campaign, but a personal one, where we can use the Vulpine platform and following to get the message out.


Or you can tweet or Instagram using the hashtag #CyclistFamily


Maybe it’s your kids.


Maybe your prize goats.


Your best mates.


Your team.


Your Dad.


The things that you care about most. The things all of us humans love and thus share and can identify with.


Let’s make this big and bold. And effective. Lets change our cycling environment. Worldwide.

Here are just some of the beautiful and affecting images donated in just one hour this week.

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