TO YOLANDA AND ALEX, ATHLETES IN LIFE

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There are phonecalls you can’t predict. There are phonecalls you don’t want. There are phonecalls you have to take. Sometimes that call may involve someone telling you how there life is turning inside out, going stratospheric, or diving into the abyss. These are the calls you remember. The calls where techno babble and corporate speak get thrown out the window. Yesterday I had such a call.

There are phonecalls you can’t predict. There are phonecalls you don’t want. There are phonecalls you have to take. Sometimes that call may involve someone telling you how there life is turning inside out, going stratospheric, or diving into the abyss. These are the calls you remember. The calls where techno babble and corporate speak get thrown out the window. Yesterday I had such a call.

This phonecall directly affects me very little. But it forced me have to pop outside for a cry. Because it meant something to me. Because I imagined myself in that situation and it hurt. And because I admire them so much.

Suka Sport is a friendly, inclusive, new style of sports shop in Soho London. The first time I passed it I was drawn in. It was sports retail done with heart and design. I thought that if Vulpine were stocked in a shop, this would be it. Come March this year, Suka and Vulpine are introduced. Well, I met Alex & Yolanda! We talked about Vulpine and it went well. We had good old chats about sport, lfe, business, dogs, all kinds. I really liked them. Then nothing.

I didn’t think too much of it. Business owners are always so busy, and stocking a new brand can be expensive and draining of time and space on other clothing lines. I shrugged my shoulders and resolved to contact them when we had new garments to show.

Then Alex called me yesterday. He said he’d like to stock Vulpine, but couldn’t. Yolanda has cancer, and they are closing the shop to concentrate on getting her well. They had just got started Suka. They were doing so brilliantly too.

This is a terrible thing to hear for anyone, but it really hit home for a number of reasons. I am in love. My Mum battled cancer hard in her Thirties (and won). And I have just set up a business.

I know how much each of those means to me and I can try and imagine what it feels like to have to fear for my partner, to help them, to close the business because of it. And then Alex said this was the cancer returning. They had set up Suka with Yolanda in remission!! My god setting up a business takes balls. But to do it under those circumstances? So brave. And they’ve done SUCH a great job.

What also struck me was that I am just a guy they met and we hadn’t yet done business together, but Alex was still good enough to call me and explain why he hadn’t been in touch. He must be making so many of those calls. Each one must be incredibly tough. But I hope each one makes him stronger.

Please check out Suka Sport online, or if you’re near Central London, pop in. Its a beautiful shop with superb product choices for the sporting. Bike gear, running shoes and clothing, yoga apparel, all kinds. There’s a whopping 40% off everything. And this money goes to fund their battle. So buy stuff. There’s never been a more deserving pair of business owners.

What fantastic, strong, lovely, life-grabbing people. Such strength. They are real-life heroes.

P.S: I found this blog from Yolanda about how she nearly died after her boxing match. This is a woman with fight. You have been warned.

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