UNIFORM WARES: CYCLING WATCHMAKERS

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There’s a new movement in cycling. Contemporary design is now at the forefront. Young entrepreneurs are creating businesses that are combining creativity and function.
A perfect example is Uniform Wares, started by product designers and mad keen cyclists Patrick Bek and Oliver Fowles.

Design.

Cycling.

Entrepreneurialism.

Put them together and you’ve got a lot of rules, errr, GOOD STUFF.

There’s a new movement in cycling. Contemporary design is now at the forefront. Young entrepreneurs are creating businesses that are combining creativity and function.

A perfect example is Uniform Wares "British Designed Contemporary Timepieces". Started by product designers and mad keen cyclists Patrick Bek and Oliver Fowles. They are already making serious in-roads. They’re beyond startup.

Patrick is a guy who likes to tour around, see the sights. Oliver is a fixie rider in London and a hardcore roadie heading for The Alps and beyond.

Its not for me to sell their stuff for them, but they’re great guys, cyclists and they’re making KNEECAP-SMASHINGLY GORGEOUS WATCHES, so that’s surely worth a big up.

I’m buying a shock-proof 250 Series in gunmetal, as soon as I’ve sold the Dura-Ace levers that never really cut it on Frankenbike.

I don’t want to keep using my mobile as a watch anymore. It’s so ungentlemanly. (That was a pathetic self-justification for buying a tasty watch).

Dura-Ace Hubs Holdsworth

Dura-Ace hubs on Oliver’s Holdsworth

Oliver Uniform ware

Patrick, co-owner of Uniform Wares

Holdsworth

Oliver’s Holdsworth Fixie conversion, repainted by legends Mercian.

Uniform Wares Patrick

A private audience to check out the watches with their creators. Here Patrick talks bikes.

Holdsworth

Holdsworth head tube, leaning against hundreds of watches.

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